Notice: Trying to get property 'post_content' of non-object in /home/admscent/ on line 104
Person on smartphone

Facebook and Google used to be the future of news. But now media companies need more strings to their bow.

Author Kathy Nickels
Date 20 May 2021

Over time news companies have developed a growing dependency on major platforms such as Facebook and Google to distribute their news. In an article published in The Conversation, James Meese and Edward Hurcombe provide historical context to this dependency, describe the compounding effects of the pandemic, and through their research, reveal new ways that media companies are generating revenue and delivering their news.

The article describes a possible shift of media companies from a dependency on generating clicks on social media to securing a more stable revenue stream.

Read the full article.

Listen to the ADM+S Podcast Facebook ‘Unfriends’ Australian News